BUZZ-Amazon Prime U.S. subscribers grow 8% to 180 mln, CIRP data shows
Amazon Prime U.S. subscribers grew 8% to 180 million in the March quarter, with 75% of U.S. Amazon customers now being Prime customers. The increase in Prime members suggests more U.S. consumers are opting for Prime membership. Prime subscribers receive faster shipping and access to Amazon's streaming service.
** Subscribers to Amazon’s (AMZN.O) Prime membership program rose to 180 mln in the March quarter, from 167 mln a year ago, according to Consumer Intelligence Research Partners
** 75% of U.S. Amazon customers are now Prime customers vs 70%-71% in past two years, per the CIRP data shared with Reuters
** CIPR: “An increase in Prime members today means that more US consumers are opting for Prime membership and concluding that their Amazon shopping habit justifies the investment in Prime membership”
** Prime subscribers get faster-shipping and access to Amazon’s streaming service, among some other benefits, for an additional fee
** CIRP notes that Prime membership growth had slowed pre-pandemic and picked up over the last two years
** AMZN stock up 19.3% YTD vs 5.3% rise in benchmark S&P 500 (.SPX)
More Amazon U.S. customers are now on Prime
