Competing with Character.AI, Google enters the personalized chat AI track
Google enters the personalized chat AI market, with technical support from Gemini AI, capable of mimicking celebrities or user-designed characters
Tech giant Google is developing customizable chat AI, hoping to apply artificial intelligence technology to consumer entertainment.
On June 24th, The Information reported that Google's chat AI will allow users to create personalized virtual characters to interact with, with AI images that can mimic celebrities or be designed by users themselves. This plan will make Google a strong competitor to companies like Character.AI and Meta.
Google spokesperson Justin Burr stated that Google's experimental lab is where the company tests creative ideas for future artificial intelligence products, but he refused to comment specifically on this chat AI project. The report cited sources saying that Google's new chat AI project is led by senior designer Ryan Germick, with a team of about 10 employees.
According to current plans, Google's Gemini AI model will provide technical support for these chat AIs. Users can create their own chat AI by describing the character's personality and appearance, similar to Character.AI.
Google's chat AI product will directly compete with Character.AI, Meta, and others. They all offer similar functions, but Google has the advantage of strong AI technology and a large user base. Google is also discussing collaborations with internet celebrities and celebrities to create chat AIs based on their images, planning to launch this feature as a standalone product that may eventually be integrated into YouTube.
Google and Character.AI have a complex history. Character.AI was founded by two former Google engineers in 2021, who left the company after the chat AI project they developed internally at Google was delayed. Subsequently, Character.AI collaborated with Google Cloud, using Google's advanced AI chips for development.
Meta is also launching chat AIs based on celebrities and internet celebrities, such as the Coco robot based on TikTok star Charli D'Amelio, and testing a studio for creating personalized chat AIs for businesses and creators.
However, these personalized chat AIs have not been able to attract a large number of users consistently. For example, Meta's Snoop Dogg chatbot has only about 15,000 followers on Instagram, while Snoop Dogg's personal account has 87.5 million followers. Over time and with the continuous evolution of new AI products, user interest in Character.AI has gradually waned