Just now, Lei Jun talked about Xiaomi's car again, and the release date for the Ultra mass-produced car is confirmed!

Four days later, Lei Jun talked about car manufacturing for the second time.

Starting at 19:00 on July 23rd, Lei Jun's short video platform live broadcast began, with over 10 million likes in just 20 minutes, and the online audience quickly exceeded 100,000+ within minutes.

Image source from video screenshot

Different from the previous offline + online "annual speech", this time it was conducted in the form of an online short video platform live broadcast; at the same time, Li Xiaoshuang, who will serve as the general manager of the marketing department of Xiaomi's car department starting in 2023, and "old Xiaomi person" Xu Jieyun also participated in the live broadcast.

In this live broadcast, Lei Jun specifically mentioned Zhou Shouzi who left Xiaomi and Wang Chuanfu from BYD again, revealing for the first time that the three new forces in car manufacturing, We Xiaoli, collectively guessed the price of the Xiaomi SU7 before its listing. The live broadcast also inadvertently involved multiple A-share companies, including Huichuan Technology, Fuyao Glass, etc. At the same time, Lei Jun revealed for the first time in the live broadcast that the highly anticipated Ultra mass-produced car is expected to be released in the first half of next year.

Furthermore, Lei Jun mentioned again today the incident where Dong Mingzhu criticized Xiaomi's air conditioners, responding that Xiaomi air conditioners did rank fourth, but became more popular after the criticism.

Mentioning Zhou Shouzi and Wang Chuanfu Again

Four days ago on July 19th, Lei Jun's annual speech kicked off at the Shougang Ice Hockey Arena in Beijing, with the theme "Courage", focusing on the three-year history of Xiaomi's car manufacturing. In this speech, answers to many doubts about how Xiaomi decided to make cars, how to deal with a $10 billion investment, why Xiaomi's cars are not OEMs, etc., were revealed for the first time.

At the same time, in the poster of this speech, Lei Jun wore a necklace for the first time. Many netizens noticed this detail and asked about the brand. Lei Jun stated at the beginning of this live broadcast that he didn't know the specific brand either, and was surprised to see the necklace he wore become popular.

In this live broadcast, Lei Jun didn't forget to "promote" the behind-the-scenes stories of car manufacturing. Lei Jun once found an engineer with very long hair and found out that the engineer was very passionate about cars. After applying many times, he finally joined the automotive business department. He "vowed with his hair": if Xiaomi's car manufacturing fails, he won't cut his hair, and so, he grew his hair for over two years.

Tonight, Lei Jun mentioned once again Zhou Shouzi, who is now working in the ByteDance system.

"At that time, Xiaomi was going through a lot, Zhou Shouzi's departure had a big impact on Xiaomi, but I have no complaints about it," Lei Jun said. "Now, Zhou Shouzi and I are still good friends, and his development is going smoothly."

At the same time, Lei Jun also mentioned Wang Chuanfu, the leader of BYD, again in tonight's live broadcast.

Wang Chuanfu once talked about Xiaomi's car manufacturing at a forum, which was interpreted by the market as advising Xiaomi not to make cars. Lei Jun stated that the actual situation was not like that. "Wang Chuanfu specifically told me at this year's Beijing Auto Show that he was indeed worried before, but the results after the release of Xiaomi SU7 showed that he was overly concerned "

Lei Jun said that he also wanted to tell the market for the first time that a paragraph from Wang Chuanfu's early car-making days had given him great encouragement - many companies, due to lack of understanding, imagine technology to a crisis level, leading to industrial intimidation. Later, the inability to solve it is not due to lack of ability, but lack of courage.

Wu XiaoLi Collective Guessing Price

On the night of the release of Xiaomi SU7, Lei Jun was stunned by the order volume and held a meeting overnight on how to deal with the "overwhelming traffic."

In this regard, Lei Jun introduced in tonight's live broadcast that car manufacturing is very complex. If the plan is for 76,000 vehicles, it is very difficult to increase production. Not only does the Xiaomi factory need to be restructured, but the entire supply chain also needs to be changed. Currently, Xiaomi's car delivery capability is very impressive, with all partners working together. It is expected that the previously set target of 100,000 vehicles can be achieved as early as November this year.

"Xiaomi's car delivery will soon speed up again, so Xiaomi car owners waiting for delivery must not be anxious," Lei Jun reminded.

At the same time, more details before and after the listing of Xiaomi SU7 were also revealed for the first time. Under Xiaomi's innovative marketing model, before the release of Xiaomi's car, everyone was guessing the price of Xiaomi SU7, including the three helmsmen of Wu XiaoLi.

On the night of the Xiaomi SU7 launch event, Li Bin, He Xiaopeng, and Li Xiang were all present. Lei Jun introduced in tonight's live broadcast that the three of them had guessed the price of Xiaomi SU7 together at noon on the day of the launch. Whoever guessed correctly would have the "right to pay the bill" for that day's dinner.

All three were very familiar with the cost of Xiaomi SU7, but still gave a price of over 300,000 yuan for the max version. After the price came out, the price of the Xiaomi SU7 max version was lower than 300,000 yuan, which surprised Wu XiaoLi. In the end, Li Xiang's guessed price was the closest, and he "happily paid for the lunch gathering that day."

Ultra Mass Production Car to be Released in the First Half of Next Year

In Lei Jun's annual speech a few days ago, the Xiaomi SU7 Ultra prototype was officially released. Lei Jun announced that in October of this year, the prototype car will challenge the Nurburgring production lap time list, with the goal of becoming the fastest four-door electric car at the Nurburgring within ten years.

In tonight's live broadcast, Lei Jun introduced that originally, the SU7 Ultra was planned together with the SU7, then it was cut, and then added back. Now this new model is launched, and the process behind it was not easy.

"We thought at the time that as long as we do SU7 well, it would be enough. Doing too much would make everything not done well, so we cut it. But later we felt that if we don't do Ultra, it won't reflect Xiaomi's level," Lei Jun revealed. He also mentioned that there were repeated arguments within the company at that time, arguing so much that he had to go outside to catch his breath.

"This is how Xiaomi is - through arguments, speaking freely; in the end, we must form a consensus and have a common goal," Lei Jun introduced. In the car industry, Xiaomi is a junior and cannot just overturn the table.

The success of Xiaomi's car is not the result of one person but the joint efforts of 7,000 people in the Xiaomi car department and tens of thousands of people in the Xiaomi group Lei Jun revealed that many technologies of the Ultra mass-produced car and the prototype car are the same. After verifying the reliability of the technology, a track version will also be made for the mass-produced car. The Ultra mass-produced car should be available in the first half of next year, but it's a bit "expensive".

"Listed companies can't bear to watch anymore"

Before and after the release of Xiaomi SU7, there were continuous doubts in the market. For example, "Apple has been trying to make a car for ten years, why can Xiaomi do it in three years?" "Jun, stop it, there are all kinds of XX out there," and so on.

In a recent annual speech, Lei Jun recalled that he was indeed worried at the time: afraid that they wouldn't sell well and worried that they wouldn't have enough to sell. How many orders should we place? The target for Xiaomi SU7 in early 2024 is 76,000 units. "If we can't sell 10,000 cars, we will need many football fields for parking, which would be a disaster for the company. But we have no retreat, we can only push forward with all our might."

In this live broadcast, the three hosts once again "confronted" some of the doubts and mentioned several supply chain A-share companies.

For example, the Xiaomi car motor has been repeatedly questioned in the market whether it is truly self-developed. Xu Jieyun stated in the live broadcast that the listed company Huichuan Technology later had to specifically reply on the investor interaction platform that the V8s motor is self-developed by Xiaomi.

Other components also encountered similar situations. At that time, there was a market voice that believed that the silver-plated glass process of Xiaomi cars would affect the reception of phone signals. Later, Fuyao Glass also specifically confirmed through the listed company platform that such a process is completely fine.

"These suppliers, listed companies can't bear to watch anymore!" Li Xiaoshuang said in the live broadcast.

As of the time of writing, this live broadcast has been going on for an hour and a half and has not yet ended. "Fanke Chen Nian" (Chen Nian is the founder of Fanke Chengpin) and "Fanke" are the top two accounts on the live room's gift list