Newbies are eyeing the Olympic economy again

Author | Huang Yu

Editor | Liu Baodan

As a rookie vigorously expanding international business, eager to establish a global brand as soon as possible. With the tremendous traffic dividends brought by globally watched events like the Olympics, the rookie naturally wants to seize the opportunity.

Wall Street News learned from the person in charge of the international express European warehouse operation at the rookie that, thanks to the combination of the European Cup and the Olympics bringing event traffic, in July this year, the shipment volume of the rookie's European warehouse increased by over 200% compared to May.

The sharp increase in shipment volume at the rookie's European warehouse is mainly due to the assistance of the rookie's "going overseas partner" AliExpress.

The above-mentioned person revealed that with the recent continuous rise of the "Olympic economy", the order volume from consumers in France, especially in the Paris area, has significantly increased, and AliExpress and the rookie's cross-border e-commerce export volume have reached new highs.

It is reported that on the AliExpress platform, hot-selling products in July in Paris, such as Eiffel Tower keychains and desktop ornaments, sports equipment, sports protective gear, and cooling artifact mini fans, have seen a nearly 5-fold increase in sales.

It is worth mentioning that with the opening of the rookie's major item special line this year, AliExpress has made efforts in the home furnishing sector, and Chinese-made lazy sofas have also seen a significant growth during the European Cup and the Olympics.

In the fierce competition of cross-border e-commerce platforms today, the global logistics network provided by the rookie, especially the current "five-day delivery" service, is the core advantage of AliExpress.

In order to further enhance the shopping experience of overseas consumers, the rookie has put a lot of effort into the "five-day delivery" service, and before the European Cup this year, it established an integrated European warehouse in Dongguan, Guangdong, specifically for cross-border goods to Europe.

As of now, the rookie's European warehouse has covered 7 countries including Spain, France, and Germany, integrating functions such as collection, distribution, consolidation, and warehousing, with the fastest "order in the morning, ship in the afternoon", ensuring stable delivery performance of "global 5-day delivery" packages during major events and promotions.

To seize the opportunity of this year's sports boom, the rookie has continuously improved the end-to-end delivery services in Spain, France, Mexico, Brazil, the Middle East, and other regions over the past year, significantly boosting order volume.

In Spain, thanks to self-operated express stations and innovative logistics solutions, the rookie has expanded local express services to the Balearic Islands and the Canary Islands, further optimizing off-island end delivery efficiency; in France, the rookie has focused on building a local express network, with logistics infrastructure such as pickup points, overseas warehouses, and distribution centers, covering most cities and regions in France.

Benefiting from the rookie's local express network construction in Europe, the rookie has also made a strong presence during the Olympics.

Before the start of the Paris Olympics, the rookie announced to provide end-to-end cross-border express delivery services for the "Chinese House" and the "Guarantee Camp" and "Security Camp" supplies, ensuring the safe delivery of all guarantee supplies to Paris, France.

In the fiercely competitive domestic logistics industry with limited growth space, international logistics flourishing with the development of cross-border e-commerce is currently the focus of the rookie's efforts In fact, Cainiao Global Logistics has also shown strong growth potential. Alibaba's financial report shows that as of the 2024 fiscal year ending March 31, Cainiao's revenue reached 99.02 billion yuan, a year-on-year increase of 28%, leading the logistics industry in growth, mainly driven by cross-border business.

Specifically, in the 2024 fiscal year, in the international logistics field, Cainiao's daily average cross-border parcel volume has exceeded 5 million pieces. This scale surpasses that of the current leading global logistics companies.

Of course, beyond AliExpress, how Cainiao can expand more third-party international logistics business remains a significant challenge