Founder of BaWang Tea Princess, Zhang Junjie "joins" Haidilao with an annual salary of 1.2 million, crossing industries

Haidilao recently announced a major personnel appointment, triggering widespread attention in the catering and tea beverage industries. On August 27, the well-known hotpot chain company issued a statement announcing that the board of directors has decided to appoint Zhang Junjie, the founder of the BaWang Tea Princess brand, as an independent non-executive director, effective immediately. This decision not only reflects Haidilao's innovative thinking in corporate governance, but also sets a new benchmark for cross-industry cooperation in the catering industry.

Zhang Junjie's joining has injected fresh blood into Haidilao. As the founder of BaWang Tea Princess, Zhang Junjie, at the young age of 29, has already made a name for himself in the tea beverage industry. He founded the BaWang Tea Princess brand in June 2017 and in just a few years has turned it into a well-known new-style tea beverage brand in China. This rapid growth experience and innovative thinking are exactly what Haidilao values.

Haidilao's move indicates that the company is actively seeking ways to break through traditional thinking to enhance its corporate governance level. Choosing a young and promising entrepreneur as an independent non-executive director can not only bring fresh perspectives and insights to the board of directors but also inject innovative energy into the company's development strategy. As a leader in the new-style tea beverage industry, BaWang Tea Princess's brand operation and market expansion experience will undoubtedly provide valuable references for Haidilao's development.

According to the announcement, Zhang Junjie has signed a three-year appointment letter with Haidilao, with an annual salary as high as 1.2 million RMB. This salary level fully reflects Haidilao's value and expectations for Zhang Junjie. The high salary hire is not only a recognition of Zhang Junjie's personal abilities but also a strategy for Haidilao to attract and retain outstanding talents.

Haidilao's move also reflects the company's active response to the fierce competition in the current catering industry. By introducing successful entrepreneurs from other industries, Haidilao hopes to learn from BaWang Tea Princess's successful experiences in brand operation, market expansion, and further enhance its own competitiveness. At the same time, this also lays the groundwork for potential deep cooperation between Haidilao and BaWang Tea Princess in the future, with the cooperation potential in brand collaboration, cross-industry marketing, and other aspects worth looking forward to