Qualcomm collaborates with Samsung Electronics and Google to develop mixed reality smart glasses
Qualcomm CEO Cristiano Amon stated that the company is collaborating with Samsung Electronics and Google to develop mixed reality smart glasses that can connect to smartphones. This device will be lighter than Apple's Vision Pro and aims to enhance user experience. Qualcomm hopes that every smartphone user will be equipped with these glasses, and the project is based on the existing collaboration among the three companies. Qualcomm sees mixed reality as one of its key goals for business diversification, committed to supporting the development in this field
According to the Zhitong Finance and Economics APP, Cristiano Amon, CEO of Qualcomm (QCOM.US), stated in an interview that the company is collaborating with Samsung Electronics (SSNLF.US) and Google (GOOGL.US) to explore the development of mixed reality (VR) smart glasses that can connect to smartphones.
It is reported that these mixed reality smart glasses may be more lightweight and focus more on being used in conjunction with smartphones, rather than launching a standalone, bulkier head-worn device like Apple's Vision Pro. Cristiano Amon said, "This will be a new product that will bring users a completely new experience." "My real expectation for this collaboration is that I hope everyone who owns a smartphone will purchase matching smart glasses."
This project is built on the existing partnership between the three companies. As early as February last year, Qualcomm, Samsung Electronics, and Google reached a collaboration to jointly develop a mixed reality platform, but did not mention a specific product or service timeline.
In addition, Cristiano Amon also mentioned Meta's (META.US) Ray-Ban smart glasses, which look like regular sunglasses but can wirelessly connect to smartphones and have built-in cameras. Additionally, they are equipped with a voice assistant supported by Meta's AI models. Third-party estimates suggest that over 1 million units of Ray-Ban smart glasses have been sold.
Cristiano Amon added, "I believe we need to reach a point where these mixed reality smart glasses are no different from regular glasses. After that, we can achieve mass production and popularization."
It is worth mentioning that Qualcomm has currently identified mixed reality as one of its key areas for business diversification, not limited to the smartphone market. To support the development in this area, Qualcomm has introduced a chip called Snapdragon AR1 Gen 1, specifically designed for smart glasses to provide the necessary computing power for the next generation of smart glasses, supporting their performance in augmented reality applications