Google's YouTube launches Veo AI tool to help creators innovate content

According to the financial news app Zhitong Finance, YouTube under Google (GOOGL.US) announced on Wednesday that it will introduce a series of advanced artificial intelligence features for creators on its Shorts platform. These features are based on Google DeepMind's video generation model.

The newly launched Veo feature will provide convenience for creators, allowing them to add virtual backgrounds to videos using artificial intelligence technology, and generate independent 6-second video clips with simple text prompts.

YouTube CEO Neal Mohan expressed his expectations for the Veo feature at the Made on YouTube event in New York, believing that it will help creators produce short films more efficiently with the assistance of AI.

Mohan emphasized that all AI features introduced by YouTube are aimed at "truly enhancing your workflow, making it faster and more efficient, and bringing your creativity to life more quickly." Veo's AI background feature is an upgraded version following the launch of "Dream Screen" in 2023, expected to be released later this year, while the 6-second AI video clip feature is planned to debut in 2025.

In addition to Veo, YouTube also plans to add new features to its Studio application, including using AI to generate video titles, thumbnails, and creative content, with these features expected to be rolled out by the end of 2024.

Creators have been actively exploring how to utilize generative AI technology. They have already begun using this technology to insert segments into videos or create video content entirely generated by AI.

However, some creators have expressed concerns about their videos potentially being used to train the AI model behind Veo. Comedian Thomas Simmons, who has over 15 million subscribers on YouTube, voiced his concerns: "I feel complicated about all this AI stuff, it doesn't give me confidence and warmth."

There are also concerns that with the increasing amount of AI-generated content, issues related to intellectual property protection may arise, as well as the problem of the proliferation of AI-generated junk content seen on platforms like Facebook.

To address these concerns, YouTube stated that all AI-generated content will be watermarked and labeled to clearly indicate that the content was created by AI.

Generative AI brings a new perspective to the creator economy, allowing creators to use tools that are typically only available to large language models for free. Mohan believes that we are at a "crossroads of technology and creativity," and stated that everything YouTube does is to "enhance human creativity"