Institution: Apple's AI is struggling to drive the iPhone 16 series into a "super cycle"

Zhitong
2024.09.20 08:01

Market research firm Counterpoint Research released a blog post today, stating that the impact of Apple Intelligence on boosting sales of the iPhone 16 series is limited, and it is not expected to enter a "super cycle" this year. Counterpoint summarized that Apple's iPhone releases have experienced two key "super cycles": the first was the iPhone 6 in 2016, and the second was the iPhone 12/13 in 2021. The iPhone 6 was due to consumers needing a larger screen, while 2021 was due to pent-up demand during the COVID-19 pandemic and clever product bundling strategies. The firm believes that in the current situation, while Apple Intelligence offers many excellent use cases that address some users' pain points, it is "not quite there," not as eye-catching, and there is no visible suppressed demand from consumers for the GenAI feature

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