JD.com enters offline outlets: the first store is located in Wuxi, and will expand its market presence in multiple cities nationwide

Zhitong
2024.09.25 06:34

On September 25th, JD.com announced the opening of the first JD Outlet offline store in Hailan Feima Shuicheng, Jiangyin City, Wuxi, Jiangsu Province, and launched the official flagship store online. In this cooperation, both parties will build online and offline sales channels simultaneously on the basis of integrating the supply chain. The Outlet project is a joint collaboration with the domestic clothing leading enterprise HLA GROUP. JD.com will open its own related products for sale in the "JD Outlet" stores, while HLA GROUP will provide goods in terms of offline sources, store operations, and more. JD.com stated that the two parties plan to open JD Outlet offline stores in multiple cities nationwide to meet consumers' diversified demands for low-priced, branded products in an omni-channel scenario

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