<div id="readability-page-1"><div>Apple Inc AAPL is reviewing its movie strategy, part of a turnaround strategy by its Hollywood studio leaders, Zack Van Amburg and Jamie Erlicht, to contain costs.Apple plans to produce a dozen movies annually, most of which will cost less than $100 million, Bloomberg cites familiar sources.Reportedly, Apple spent $700 million on the three blockbuster movies Killers of the Flower Moon, Napoleon, and Argylle, which grossed $470.4 million globally.Also Read: Movie Theater Analyst Sizes Up AMC, Cinemark And More, Predicts ‘Box Office Rebound In 2025’Apple’s George Clooney and Brad Pitt-starring action comedy Wolfs began streaming on Apple TV+ after debuting in limited venues. Apple is considering a similar strategy for subsequent releases, including the World War II drama Blitz.However, the streaming business emerged as a battleground led by Netflix Inc NFLX, with Walt Disney Co DIS and Amazon.Com Inc AMZN fighting for market share.Netflix had a market share of 22% in subscription video-on-demand (SVOD) services in the second quarter of 2024. Walt Disney Co DIS streaming service Disney+ followed with a market share of 11% and Apple TV+ at 9%, as per Statista.Netflix spends $17 billion annually on content and eyes over $600 billion in revenue opportunity.Disney scored a big win in 2024 with proven franchises Deadpool &amp; Wolverine, grossing $1.32 billion, and Inside Out 2 clocking $1.69 billion globally, according to Box Office Mojo.Comcast Corp’s CMCSA Despicable Me 4, another proven franchise, grossed $0.95 billion. Apple’s next theatrical release, F1, starring Pitt, is slated for June.Price Action: AAPL stock is up 0.18% at $227.94 at the last check on Friday.Also Read:<ul><li>Disney Stock Could Benefit From Box Office Strength, Streaming: Analyst Says DTC Set ‘For Continued Revenue And Profit Growth’</li></ul>Image via Shutterstock</div></div>

AAPL

Apple is revising its film strategy to produce cheaper movies for its streaming service, Apple TV+, in response to competition from Netflix, Disney, and Amazon. The company plans to release a dozen films annually, mostly under $100 million, after spending heavily on blockbusters that underperformed. Apple TV+ holds a 9% market share in the streaming sector, while Netflix leads with 22%. Upcoming releases include the action comedy starring George Clooney and Brad Pitt, and a World War II drama. AAPL stock rose 0.18% recently.

- Apple Inc. is reassessing its movie strategy to reduce costs, aiming to produce around a dozen films annually, mostly under $100 million.  
- The company previously spent $700 million on three major films that collectively earned $470.4 million globally, while competing in a streaming market dominated by Netflix, Disney, and Amazon.  
- Apple's upcoming release, F1, featuring Brad Pitt, is scheduled for June, as it seeks to enhance its position in the competitive streaming landscape.

Apple's Reviews Strategy, Cuts Film Budgets After Blockbuster Spend - What's Next for Apple TV+?