Hong Kong Stock Concept Tracking | On the first day of the implementation of the new housing policy in Beijing, the popularity of new home sales offices increased, leading real estate companies stabilized and moved towards health (with concept stocks)

The first day of the implementation of the new real estate policies in Beijing. Since the moment the new policies were announced last night, many changes have occurred in the real estate market, from homebuyers to developers. A channel center manager of a real estate development company in Beijing stated that starting from late September, a series of favorable policies have been introduced, leading many people who had previously visited but not made a purchase to return to the sales offices during the holiday.

After the policies were announced, in Beijing, some developers immediately announced the withdrawal of previous discount offers, while many others stated that they would not raise prices. At an upcoming affordable housing project in Chaoyang District, Beijing, the sales manager mentioned that the officially implemented favorable policies have increased the number of customers registering for the project.

Following the official announcement of policy adjustments in the Shenzhen real estate market, e-company reporters visited several new developments and found that there was an increase in inquiries and property viewings. While discounts remain a major theme, some projects did indeed retract their previous preferential policies overnight. After a lackluster "Golden September," the real estate market has seen a boost from the favorable policy relaxations and the "National Day" sales window.

On October 1st, new real estate policies were officially implemented in several cities including Shenzhen, and real estate companies have clarified their sales policies for the "National Day" based on their own circumstances, aiming to achieve both volume and price growth.

According to data provided by Fangzhou Shenfang, the transaction volume of new and second-hand homes in Shenzhen on September 30th increased compared to the previous day, with 61 new homes sold, a 38% increase from September 29th, slightly outperforming the daily average in September. At the same time, the average listing price of listed properties also saw a slight increase.

Regarding the widely concerned issue of existing home loan interest rates, Wei Jianguo, Vice Chairman and Executive Deputy Director of the China Center for International Economic Exchanges and former Vice Minister of Commerce, pointed out that the interest rate reduction policy for existing home loans is very targeted, which will effectively reduce the repayment pressure on the general public. Coupled with the implementation of reserve requirement cuts and interest rate reductions, banks have sufficient funds, making the loan environment more relaxed.

Wei Jianguo views this move as both a "Western medicine" to alleviate the current real estate market difficulties and a "Chinese medicine" to promote the long-term healthy development of the real estate sector. In his opinion, the real estate market is currently showing signs of stabilizing and is expected to move towards a healthier path in the future.

Real estate-related industry chain companies:

China Overseas Development (00688), Agile Group (01908), Yuexiu Property (00123), Greenland Hong Kong (03900), Sunac China (01918), Longfor Group (00960), Greentown China (03377), Vanke (02202), China Resources Land (01109), and China Evergrande Group (00884), among others;

Property management companies: China Resources Mixc Lifestyle Services (01209), Poly Property Services (06049), China Overseas Property (02669), Midea Real Estate (03990), among others.

Real estate agencies: Beike-W (02423), Country Garden Services (06098)