Buick has created an "MPV Rolls-Royce"? The new king of the century, CENTURY, is officially launched!

On November 12, the 2025 Buick Century officially launched, offering four models: the four-seat Private Edition, the six-seat Elegant Edition, the seven-seat Elegant Edition, and the seven-seat Premium Edition, with an official guide price ranging from 469,900 yuan to 699,900 yuan. As a top luxury MPV flagship model, the Buick Century has garnered recognition from many high-net-worth user groups since its launch. The model itself perfectly integrates cultural art with a sense of prestige, redefining the four major standards of MPV comfort, luxury, safety, and intelligence, and is thus referred to by many car enthusiasts as the "Rolls-Royce of MPVs." With the arrival of the refreshed 2025 Buick Century, what surprises does it bring us?

Visual Artwork: Perfecting Excellence in "Century" with Details

If one word were to describe the 2025 Buick Century, it would undoubtedly be "breakthrough." This model has become more refined in appearance, with an overall shape that embodies Chinese aesthetics. For example, the front face of the vehicle draws inspiration from the flying eaves of traditional Chinese architecture, with the iconic wing-shaped headlights rising on both sides. The rhythmic wave grille adopts a delicate and stable eave tile shape, while the through-type floating LED taillights echo the headlights, with the entire vehicle featuring over 1,770 light sources that illuminate like a dazzling piece of art. From the side view of the vehicle, the angle of the A-pillar is quite pronounced, and a small triangular window is designed in front of the front side window, ensuring that the driver's line of sight is unobstructed, balancing aesthetics with daily driving safety.

When you approach the car door with the key within a 15-meter range, the light strip on the door handle and the ground light of the external rearview mirror will begin to pulse, officially activating the welcome function. At the same time, the vehicle is also equipped with a silver wing light carpet, which projects a 2.5-meter-long light curtain on the ground when we open the right sliding door, providing a stronger interactive sensory experience for our daily travels.

Stepping inside, the thoughtful details of the interior are no longer confined to the constraints of current segmented models. The door trim, seats, and side panels feature wheat ear-patterned quilting, utilizing multi-layer quilting technology for the first time. The model also draws inspiration from Chinese cloisonné and Japanese ukiyo-e, using silver-plated true wood trim sourced from over a hundred-year-old European imported natural oak, with true wood inlaid with metal, creating a mountain-water texture effect through laser engraving technology, perfectly reflecting the essence of Eastern landscape art

If the birth of early models was to enable better mobility, today's models are no longer just simple means of transportation; they have become important mediums for enhancing our quality of life and spiritual entertainment. The Buick brand, with its deep understanding of Chinese cultural heritage, endows its models with unique artistic aesthetics, integrating the cultural sentiments of contemporary Chinese people, and creating a brand new "Century" through details, leading us on a journey about beauty. This is also one of the key reasons why many contemporary dignitaries choose it as their exclusive vehicle.

Intelligent Lifestyle Method: Upgraded Communication Between Smart Technology and Users

As a top luxury MPV flagship model, the 2025 Buick Century not only boasts an artistic exterior design but also pursues perfection in functionality and technology, which undoubtedly becomes the second highlight of this model.

It innovatively introduces a one-touch retractable luxury smart curtain wall system that can be fully raised with just one button. The system integrates an 8-inch clock display screen, with large-capacity pop-up luxury storage boxes on both sides at the bottom, and a 13L concierge refrigerator with freezing function located just below the large screen, which can be adjusted between -6°C and 10°C according to the needs of stored items. Meanwhile, rear passengers can view the front cabin situation and road conditions through the front-facing camera, and can also achieve two-way communication between front and rear passengers through the MPV's first Cabin Talk intercom system.

Additionally, the 2025 Buick Century is equipped with the Bose Executive Edition sound system co-developed with Bose, which is the world's first sound system prioritizing rear listening positions, featuring 2 digital amplifiers and 21 speakers arranged throughout the cabin, providing a private, palace-level auditory experience.

The four-seat private version also innovatively presents the only flowing starry sky dome in MPVs, with 366 star points creating a dazzling and realistic starry sky effect on the high-grade suede ceiling, supporting 8 starry sky modes and various scenes, seamlessly integrating with the elegant and comfortable cabin space. The six-seat Yunshe version, seven-seat Yunshe version, and seven-seat Zhenxiang version are equipped with a 15.6-inch ceiling-mounted smart screen in the rear cabin, supporting the download of over 1,000 application apps, creating a multifunctional mobile space that integrates meetings, movie watching, and gaming In terms of safety and intelligence, the entire model lineup is also equipped with Buick Library Quiet Technology and the BioCare Intelligent Biological Clean Cabin System, featuring multiple technological applications such as the AQS external air quality control system, AQI internal PM2.5 air quality monitoring system, and ultra-pure ion filtration system, creating a pure, natural, and healthy driving environment.

In the MPV segment, the Buick brand has never disappointed us, especially since the official market launch of the Buick Century. It has always been innovation-driven and based on stringent production standards, striving to perfect the travel experience. The newly launched 2025 Buick Century showcases the brand's new approach to communicating with the general consumer. While empowering technology, it also attempts to connect and resonate with consumers in a more elevated emotional manner.

One-Click Century: The Comfort King Supports Dual Arenas of Career and Family

Of course, when we talk about the Buick Century, we must also mention the extreme focus on passenger comfort in this model— the Buick Century has deeply developed driving quietness, dynamic comfort, seat comfort craftsmanship, and cabin intelligence. Taking the 2025 Buick Century four-seat private edition as an example, it features a pioneering rear seat sliding track and intelligent welcome mode, allowing the seats to achieve 320mm of electric adjustment. The seats can automatically slide, and after a guest is seated, they can return to the preset position while the backrest adjusts to a comfortable setting, achieving one-click customized comfort.

The seats inside the vehicle possess 14 patented technologies, utilizing a 12-layer seat structure. The seat cushion and backrest feature a floating layer design exclusive to top luxury cars and have 18-way electric adjustment capabilities, setting a ceiling for adjustment numbers in the MPV sector. Additionally, it includes an industry-unique soft light reading lamp, innovatively integrated into the headrest, optimizing our daily driving experience.

The six-seat and seven-seat versions utilize a shared longitudinal electric sliding track for the second and third rows, along with an electric lateral sliding design for the second row, allowing the second and third-row seats to achieve long-range electric front and rear movement. The second-row seats can also move laterally, creating a wide central passage for easy access for third-row passengers. The highlight of the six-seat Yunshe version is undoubtedly its second-row seats, which adopt the same floating layer design as the Rolls-Royce Phantom. With Fine Nappa semi-aniline perforated leather covering and handcrafted stitching, the seats not only look luxurious but also achieve an unprecedented level of comfort. The third row features independent luxury seats, utilizing the same framework as the second-row cloud-like concierge seats, equipped with three levels of heating/ventilation functions and capable of 460mm of electric adjustment front and rear.

The third-row theater-style seats in the seven-seat version can comfortably accommodate three adults, featuring a downward-folding central armrest that can be adjusted individually in a 4/6 split; the backrest can be electrically adjusted to 42 degrees, with a maximum reclining angle of 132 degrees The seat cushion can also be electrically folded. When the seat cushion is folded up, the third row can achieve an electric sliding range of 720mm back and forth.

It can be seen that the vehicle's design and construction of the seats break away from tradition, employing many cutting-edge technologies to cater to various scenarios for passenger use. It not only balances business needs but also has a strong family-oriented attribute. It completely breaks through the boundaries of MPVs, pushing the travel experience to the extreme.

Summary:

In the entire history of the automotive industry, breakthrough and innovation have always been the most frequently mentioned keywords. How to break through and innovate has become a question that every car manufacturer needs to consider. The Buick brand has analyzed and dissected this issue layer by layer, from appearance to configuration to comfortable driving experience, and today it presents us with a very sincere answer. The 2025 Buick Century is not only a testament to Buick's commitment to making good cars but also a model representative of the new landscape in the luxury MPV market. This launch will inject more vitality and energy into Buick's acceleration towards high-end and intelligent transformation, releasing infinite possibilities for future development