Report: OpenAI is considering launching a browser to challenge Google's Chrome business, which faces potential divestiture

OpenAI plans to directly challenge Google!

On November 21st, Eastern Time, according to The Information, OpenAI is considering launching a new type of browser that will be closely integrated with the ChatGPT chatbot, making it more convenient and faster for users to search for information online. Additionally, OpenAI is in talks with companies involved in travel, food, real estate, and shopping websites to add this intelligent search feature to their sites.

This move signals that OpenAI will directly challenge Google's dominance in the web search and browser market. Furthermore, on Wednesday evening, under pressure from global antitrust regulators, Google was required to divest its Chrome browser and Android system business, which could provide OpenAI with an opportunity to enter the search market.

A few months ago, OpenAI hired Ben Goodger, one of the founding team members of the Google Chrome browser, indicating their strong interest in developing a new browser. However, despite such talent joining, OpenAI still has a long way to go before launching a browser, as browser development is a complex and time-consuming task that requires ensuring user privacy is not compromised and that the browser is compatible with other tools to compete with existing browsers in the market.

However, if OpenAI's new browser can be successfully launched, it will become a larger competitor to Google. Additionally, OpenAI is also in contact with Samsung, hoping to provide AI features on its devices, which could give Samsung more negotiating power in its collaboration with Google. Currently, Google's Android system supports Samsung phones, and Google's Gemini AI has recently started providing features on Samsung devices, such as text summaries of voice recordings and image editing technology.

Although a Google spokesperson stated that companies using Android can collaborate with other technology providers, Google is also working hard to catch up with OpenAI in the AI chatbot field. Last year, Google launched the Gemini chatbot and improved the conversational nature of search results to mimic the style of ChatGPT.

ChatGPT currently earns billions of dollars annually through subscriptions and has added a search feature that displays real-time information from the web, partly thanks to Microsoft's search technology. Although ChatGPT has not yet had a significant impact on Google Search, its user growth is rapid, and it has become the leader in the AI chatbot market.

The promotion of OpenAI's new browser and AI features may change the way people interact with the web, allowing them to communicate with websites as if they were conversing with ChatGPT. For example, users could ask a clothing retailer's website about the types of jackets suitable for their planned trip to a specific country, or inquire on a cooking website about dishes that pair well with a particular recipe