Taobao Double 12: Post-90s and Post-00s account for over 50% of consumption

As the main venue for "Universal Taobao," this year Taobao's Double 12 launched the innovative gameplay of "Treasure Hunt," which mainly includes limited edition BMW motorcycles, surprise items priced at 12.12 yuan, and other specialty goods. According to Wall Street News, during the Double 12 period, the number of participants in Taobao's "Treasure Hunt" interaction approached 100 million. Among the total transaction volume on Taobao during the 12th, the consumption share of those born in the 1990s and 2000s exceeded half, setting a new record. (All Weather Technology)