ZEEKR Accelerates Overseas

Author | Huang Yu

Editor | Zhou Zhiyu

With the goal of challenging 320,000 units in sales by 2025, ZEEKR needs to contribute more sales from overseas markets.

On January 7, the 2025 International Consumer Electronics Show (CES) officially opened. At this globally influential technology event, ZEEKR announced four major overseas strategies, showcasing its determination to expand internationally from technology, ecology to products.

First is the smart cockpit overseas, where ZEEKR announced a partnership with Qualcomm to jointly develop future-oriented smart cockpit technology. It is reported that ZEEKR models are currently equipped with the Kr AI large model system powered by the Qualcomm 8295 smart cockpit computing platform, supporting OTA iterative upgrades, providing users with a continuously optimized smart travel experience.

At the same time, through cooperation with the overseas mapping service company Mapbox, ZEEKR also launched the ZEEKR Navigation overseas navigation 2.0.

Second is the smart driving overseas, where ZEEKR released the world's first OEM mass-produced self-developed NVIDIA DRIVE AGX Thor smart driving domain controller platform.

Third is the ultra-fast charging ecosystem overseas, where ZEEKR launched its overseas 800V charging plan. With the introduction of 800V models into overseas markets, ZEEKR's 800V ultra-fast charging piles will gradually be deployed in overseas markets. It is expected that by 2025, ZEEKR will cooperate with local business partners in Thailand, Australia, Brazil, and other places to establish 1,000 ultra-fast charging piles.

At this CES, ZEEKR also announced that the ZEEKR 7X will be the first 800V model to enter overseas markets, expected to be launched in Europe and globally in the first half of 2025.

Fourth is the smart architecture overseas, where ZEEKR is jointly developing the ZEEKR RT with Waymo, a self-driving company under Google's parent company Alphabet, which is set to begin large-scale deliveries in 2025.

In the second wave of Chinese companies going overseas, new energy vehicle companies are a backbone force, and ZEEKR, established only four years ago, is also moving rapidly in its overseas expansion.

Just two years after the launch of its first car, in 2023, ZEEKR began its globalization journey.

On May 10, 2024, ZEEKR officially listed on the New York Stock Exchange, becoming the fastest IPO among new car-making forces and the fastest-listed Chinese new energy vehicle company, further accelerating its globalization process.

As of the end of December last year, ZEEKR has entered over 40 countries and regions, including Sweden, Australia, the UAE, Singapore, Mexico, and Egypt, covering six continents: Europe, Asia, and Oceania. The ZEEKR 001, ZEEKR 009, ZEEKR X, and ZEEKR 7X have entered overseas markets.

In 2025, ZEEKR also plans to enter the Japanese market.

To better achieve global development, An Conghui has revealed that ZEEKR is actively exploring local production overseas and will announce it at the appropriate time.

Against the backdrop of setting a doubling delivery target of 230,000 units in 2024, ZEEKR has continuously enriched its product line last year, currently offering six main models: ZEEKR 001, ZEEKR 007, ZEEKR 009, ZEEKR X, ZEEKR 7X, and ZEEKR MIX, among which ZEEKR 001 and ZEEKR 007 remain the two main pillarsIn the end, ZEEKR delivered a total of 222,123 units in 2024, a year-on-year increase of 87%, with an annual target completion rate of over 96.5%.

At the beginning of this year, ZEEKR announced a sales target of 320,000 units for 2025.

Against this backdrop, An Conghui, President of Geely Holding Group and CEO of ZEEKR, revealed that ZEEKR will launch three new models in 2025, which will be introduced to the market in the second, third, and fourth quarters respectively. The second quarter will see the release of a shooting brake based on the ZEEKR 007 platform, the third quarter will see the launch of a full-size flagship SUV, and the fourth quarter will see the introduction of a mid-to-large luxury SUV. Both SUVs will be equipped with two power forms: pure electric and super hybrid.

The ZEEKR super hybrid system is a new power form that integrates the advantages of pure electric, plug-in hybrid, and range extender technologies, ensuring a pure electric driving experience while also considering high-speed low energy consumption and long driving range. This technology is expected to be unveiled during the 2025 Shanghai International Auto Show.

In 2025, ZEEKR will undoubtedly face greater opportunities and challenges