TCL flexes its muscles at the CES exhibition
TCL showcased multiple innovative display products at CES 2025, including QD-Mini LED TVs and the latest AI+AR glasses, Thunderbird X3 Pro. TCL's Mini LED technology has taken a leading position in the global market and has been the domestic sales champion for three consecutive years. In addition, TCL also displayed a full range of smart IoT ecosystem products, such as AI home devices and smart appliances. The theme of this exhibition is "DIVE IN," emphasizing the development and application of AI technology
As the Chinese brand with the largest exhibition area at CES 2025, TCL has served up a substantial offering at the "Spring Festival Gala of the Tech World."
On January 8, Beijing time, the International Consumer Electronics Show (CES 2025) opened in Las Vegas, USA. TCL's subsidiaries, TCL Industries and TCL Technology, jointly exhibited, focusing on showcasing several innovative display products such as Mini LED and printed OLED.
TCL Industries' Mini LED display technology and products include the powerful 10,000-zone QD-Mini LED TV X11K, the world's largest QD-Mini LED TV at 115 inches QM891G, and the QD-Mini LED high-end professional display R83 series products.
Art TVs, gaming screens, smartphones, tablets, projectors, and Thunderbird AR glasses were also showcased.
Among them, the latest generation of "AI+AR" glasses, Thunderbird X3 Pro, adopts a dual-eye full-color MicroLED light guide solution, achieving an ultra-high brightness of 2500 nits through new AR optical design and process upgrades, completely eliminating the rainbow effect. In addition, Thunderbird X3 Pro supports real-time voice and image translation, automatic audio summarization, intelligent Q&A, object recognition, and other multimodal AI functions.
As the world's first brand to launch and achieve mass production of Mini LED TVs, TCL has introduced the Wanxiang zoning technology, which covers a complete system-level Mini LED technology solution including luminous chips, lens technology, optical design, light control algorithms, and screen panels, achieving a "one zone tops multiple zones" picture quality effect.
According to authoritative data from DSCC, TCL's global Mini LED TV shipments in the second quarter of 2024 have jumped to first place worldwide, and it has been the domestic sales champion of Mini LED TVs for three consecutive years.
In addition to display products, TCL Industries has also expanded its full-category smart IoT ecosystem, with smart home products including companion AI products, air conditioners, refrigerators, washing machines, smart locks, security cameras, routers, and photovoltaic technology.
This year's CES theme is "DIVE IN," focusing on the technological development and practical application of AI. TCL also showcased the world's first split-type AI companion robot, TCL Ai Me, which not only enables multimodal natural interaction with humans but also provides emotional companionship and smart control of home appliances.
"The real value of AI lies in its application. TCL focuses on key directions to build core AI capabilities, addressing actual business needs without spreading itself too thin," emphasized Li Dongsheng. "Chinese companies must drive technological breakthroughs through 'innovation breaking through thousands of volumes,' achieving surpassing and leading positions while avoiding low-level internal competition." TCL Huaxing showcased a series of new products and advanced display technology brand APEX covering fields such as televisions, monitors, automotive, laptops, and mobile phones.
TCL Huaxing's first mass-produced printed OLED 4K professional display screen, the world's highest brightness printed QD-EL laptop screen, and TCL Huaxing's first global highest brightness Micro LED automotive P-HUD screen were all unveiled, among which TCL Huaxing's first mass-produced printed OLED 4K professional display screen was also exhibited overseas for the first time after official mass production.
Regarding future overseas trends, Li Dongsheng believes that B-end business going overseas is one of the trends for Chinese enterprises. "In the future, TCL will firmly promote a higher level of globalization layout, empowering B-end business going overseas with the global experience of C-end business."
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