Sales of new energy vehicles in the United States accounted for one-fifth for the first time, and Tesla's market share declined
In 2024, sales of new energy vehicles in the United States accounted for 20% of total new car and truck sales for the first time, while sales of traditional fuel vehicles fell to 79.8%, marking a new low in modern automotive history. Tesla remains the leader in the pure electric vehicle market, but its market share has decreased from 55% to 49%. Other major electric vehicle brands include Hyundai, General Motors, Ford, and BMW, which hold market shares of 9.3%, 8.7%, 7.5%, and 4.1%, respectively
In 2024, sales of new energy vehicles in the United States will account for 20% of total sales of new cars and trucks for the first time.
This milestone achievement marks significant progress for "green" vehicles in the U.S. market, although the growth rate has been slower than many had previously expected.
According to a report by automotive data company Motor Intelligence, over 3.2 million new energy vehicles were sold in the U.S. in 2024, including 1.9 million hybrid models (including plug-in hybrids) and 1.3 million pure electric vehicles. Meanwhile, sales of traditional fuel vehicles fell below 80% for the first time, dropping to 79.8%, setting a new low in modern automotive history.
In the pure electric vehicle market, Tesla continues to hold its position as the market leader, but its market share has slightly declined. According to data from Cox Automotive, Tesla's annual sales fell in 2024, with its market share dropping from 55% in 2023 to about 49%. Nevertheless, Tesla's Model Y and Model 3 remain the best-selling electric vehicle models in 2024.
Additionally, the top five manufacturers in the pure electric vehicle market are: Tesla, Hyundai Motor Group (including Kia), General Motors, Ford Motor, and BMW, with market shares of 49%, 9.3%, 8.7%, 7.5%, and 4.1%, respectively. These brands continue to compete fiercely in the market, driving diversification in the electric vehicle sector.
The competition in the U.S. electric vehicle market is exceptionally intense, with varying performances among brands. Among the 68 mainstream electric vehicle models tracked by Kelley Blue Book, 24 models achieved year-on-year sales growth, 17 models were newly launched, and 27 models saw a decline in sales.
Looking ahead, Cox Automotive predicts that sales of pure electric vehicles in the U.S. will reach new highs in 2025, expected to account for about 10% of new car sales. When including hybrid models, it is anticipated that one in four new cars sold this year will be a new energy vehicle.
However, analysts point out that potential policy changes under the Trump administration could impact the sales performance of new energy vehicles. Currently, consumers purchasing pure electric and plug-in hybrid vehicles can enjoy federal tax credits of up to $7,500. However, Trump may cancel this subsidy and other policies supporting electric vehicles