Tesla turns to ‘edgy’ social media marketing amid brand damage
Tesla has adopted ‘edgy’ social media marketing in response to a brand damage crisis linked to CEO Elon Musk. The automaker, which previously avoided advertising, began running ads on Twitter after Musk's acquisition of the platform. Despite this shift, Tesla continues to rely on social media content and word of mouth for marketing, remaining cautious in its advertising approach.
Tesla has turned to using ‘edgy’ social media marketing amid a brand damage crisis caused by CEO Elon Musk.
Tesla famously didn’t use any advertising until it started dabbling in it in 2023 – shortly after Tesla CEO Elon Musk bought Twitter, a platform that relies on advertising.
Unsuprisingly, it didn’t take long for Tesla to start running ads on Twitter amid an exodus of advertisers on the controversial platform that rebranded to ‘X’.
Despite Tesla advertising for the first time, the automaker remains timid on that front and still primarily relies on other marketing strategies, like social media content and word of mouth.
