What’s happening with Tesla’s solar roof?
Tesla's Solar Roof tiles remain in production but are not a priority for the company due to unmet expectations. Initially launched in 2016 by CEO Elon Musk as a key product to boost solar energy adoption, the solar roof was expected to reach a production rate of 1,000 units per week by the end of 2019. However, volume production only began in 2020, falling significantly short of the initial goals.
The Tesla Solar Roof tiles are still alive, but the product is on the back burner at Tesla as it failed to achieve its promises.
When launching the solar roof in 2016, CEO Elon Musk presented it as a critical product to accelerate solar power deployment, as it opens up the market to people who want to go solar but also need to replace their roof soon.
He said that he aimed for Tesla to produce 1,000 new solar roofs per week by the end of 2019.
However, Tesla didn’t reach volume production of the solar roof tiles until 2020, and even then, it was at a fraction of the deployment it was aiming for.
