
Meituan Travel Report: "May Day" music festivals and other performance tourism will drive hotel and travel consumption exceeding 2 billion yuan
The "2025 May Day Viewing and Travel Insight Report" released by Meituan Travel shows that during the "May Day" period, there are expected to be over 100 large-scale commercial performances nationwide with more than 5,000 attendees, attracting over 2 million audience members. It is anticipated to drive hotel and travel consumption exceeding 2 billion yuan, with orders for concert and music festival exclusive scenic spot ticket products on the platform increasing nearly 100% year-on-year, creating a "3-hour performance triggering 72-hour consumption" linkage effect. (Jiemian)
