Instant discount combined with national subsidy at 50% off! Tmall 618 overall transaction volume for home appliances quadrupled

Zhitong
2025.05.16 14:19

National subsidies boost Tmall 618, home appliance, home decoration, and home furnishing brands achieve record sales! As of 9 PM on May 16, the overall sales in the home appliance, home decoration, and home furnishing industries doubled year-on-year. Among them, the sales of large home appliances increased fourfold year-on-year, while small home appliances and home decoration sales doubled year-on-year. This year's Tmall 618 features "instant discounts + national subsidies" as low as 50% off, with the number of national subsidy claims tripling compared to the same period last year during "Double Eleven." The main gameplay for this year's Tmall 618 has been simplified to an official brand discount of 15%, which can also be combined with platform consumption vouchers, category vouchers, and national subsidies, offering four layers of discounts to refresh the lowest prices online

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