Tesla pulls all the demand levers with discounts and incentives as sales crash

Electrek
2025.05.17 22:46
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Tesla is implementing new discounts and incentives in the US to boost sales, which have been declining due to brand damage. The automaker has expanded its previous $1,000 discount program for military personnel to include students, teachers, first responders, military veterans, retirees, active-duty members, their spouses, and surviving spouses, applicable to its entire vehicle lineup.

Tesla is now pulling on all the demand levers in the US with new discounts and incentives as sales are crashing due to brand damage.

Over the last few days, Tesla has introduced a series of new discounts and incentives in the US.

Previously, Tesla had a program to offer a $1,000 discount for US military personnel, but the automaker has now extended it to “students, teachers, first-responders, military veterans, retirees, active-duty members, their spouses, and surviving spouses.”

The update incentive applies to Tesla’s entire lineup of new vehicles.