Adidas warns of consumer data breach

Yahoo Finance
2025.05.23 16:08
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Adidas has reported a data breach involving consumer information obtained by an unauthorized external party through a third-party customer service provider. The compromised data does not include passwords or credit card information, but mainly consists of contact details of consumers who previously contacted customer service. The company is taking steps to contain the incident and is informing potentially affected consumers while collaborating with information security experts to investigate the breach.

BERLIN (Reuters) -German sportswear maker Adidas said on Friday an unauthorised external party had obtained certain consumer data through a third-party customer service provider albeit not passwords or credit card data.

"We immediately took steps to contain the incident and launched a comprehensive investigation, collaborating with leading information security experts," the company said in a statement.

Adidas said the breached data mainly consisted of contact information relating to consumers who had contacted its customer service help desk in the past.

"Adidas is in the process of informing potentially affected consumers," it said.

(Reporting by Helen Reid; Writing by Sarah Marsh)