The elderly toy market is growing rapidly

Zhitong
2025.06.09 00:14

With the increase in China's aging population, the market for senior-friendly toys is rapidly growing. The search volume and transaction volume for "senior-friendly toys" on the Taobao platform have significantly increased year-on-year, making elderly consumers an important consumer group. Yiwu merchant Guan Weijiang found through market research that elderly consumers prefer fitness toys and educational toys, and decided to invest in the senior-friendly toy market. The toy and trendy toy industry on Taobao Tmall plans to establish a new category for "senior-friendly toys" and provide separate support and precise operations for it. The rise of the senior-friendly toy market not only meets the spiritual needs of the elderly but also promotes innovation and transformation in the traditional industrial chain

Source: Zhitong The copyright of this article belongs to the original author/organization.
The views expressed herein are solely those of the author and do not reflect the stance of the platform. The content is intended for investment reference purposes only and shall not be considered as investment advice. Please contact us if you have any questions or suggestions regarding the content services provided by the platform.