The summer "island tourism" has ignited small cities in the north, with searches for "sea view houses" in many places increasing by 200% year-on-year

The peak summer travel season is about to begin. According to Meituan Travel data, as of June 30, the overall cultural and tourism booking growth for the summer of 2025 has increased by nearly 38% year-on-year. This summer, more young tourists are flocking to cities below the third tier, with county-level travel destinations booming. Additionally, tourists under 30 account for over 56% of summer travelers, and they are ready to embark on journeys "up the mountains and down to the sea," with footprints ranging from Yili in Xinjiang to small fishing villages by the sea in Shandong. The marketing head of Meituan Travel's "Ace Island Season" stated that this year, northern island travel destinations are more popular than last year, with noticeable increases in popularity for Dalian, Qingdao, and Qinhuangdao. Sanya, Xiamen, Dalian, Qingdao, and Qinhuangdao have become popular island travel destinations for the summer of 2025. "Staying for 3 consecutive nights," "ocean view family suites," and "ocean view hotel family entertainment facilities" have become the focus of tourists. Meituan Travel data shows that in the week before summer, "Rizhao Lighthouse Ocean View Hotel," "Zhoushan Zhujiajian Ocean View Room," "Beidaihe Ocean View Room," "Yingkou Ocean View Room," "Weizhou Island Ocean View Room," and "Jiaochangwei Ocean View Homestay" have become popular search keywords for island hotels. Among them, the search volume for "Yingkou Ocean View Hotel" and "Rizhao Ocean View Homestay" has increased by over 200% year-on-year, with the popularity of summer island travel boosting small northern cities