Puma CEO Says Pricing Adjustments To Start In Q4

Reuters
2025.07.25 08:30
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Puma's CEO, Arthur Hoeld, announced that pricing adjustments will begin in Q4 2025 to address elevated inventory levels and lower full-price sales. The CFO highlighted the need to improve full-price sales and mitigate U.S. tariff impacts. Hoeld emphasized the necessity for the brand to reset and adapt to rapidly evolving market conditions, acknowledging that the company has not met its own expectations.

July 25 (Reuters) - PUMA SE (PUMG.DE) :

  • PUMA CFO SAYS ELEVATED INVENTORY LEVELS ARE LEADING TO LOWER FULL-PRICE SALES, IT IS CLEAR WE NEED TO IMPROVE FULL-PRICE SALES
  • PUMA CFO SAYS PRICING ADJUSTMENTS TO PARTLY MITIGATE U.S. TARIFF IMPACT WILL START IN FOURTH QUARTER OF 2025
  • NEW PUMA CEO ARTHUR HOELD SAYS OUR INDUSTRY IS GOING THROUGH RAPIDLY EVOLVING MARKET ENVIRONMENTS, WE NEED TO BE AMBITIOUS BUT AT THE SAME TIME REALISTIC
  • PUMA CEO SAYS WE HAVE TREMENDOUS POTENTIAL BUT BRAND REQUIRES A RESET AND A NEW WAY FORWARD
  • PUMA CFO SAYS WE HAVE FRONTLOADED DELIVERIES INTO THE U.S. AHEAD OF TARIFF DEADLINES, THAT HAS CONTRIBUTED TO HIGHER INVENTORIES
  • PUMA CEO SAYS WE AS A COMPANY NEED TO TAKE A HARD LOOK AT OURSELVES, HAVE NOT BEEN DELIVERING AGAINST OUR OWN EXPECTATIONS Further company coverage: (PUMG.DE)

(Gdansk Newsroom)