STARPLUS LEGEND has signed a cooperation agreement with Jiushi Cultural Communication, which will fully launch IP and cultural tourism collaboration during the Shanghai Tourism Festival
STARPLUS LEGEND signed a cooperation agreement with Jiushi Wen Chuan, which will launch an IP and cultural tourism collaboration during the Shanghai Tourism Festival from September to October 2025. The two parties will display a giant portrait of Zhou Tongxue at six landmark locations and set up pop-up points and themed scenes, combining with Jay Chou's concert activities to promote the "ticket root" economy and urban cultural tourism development, exploring diverse integrated scenarios
According to the announcement from STARPLUS LEGEND (06683), Shanghai Xingchuang Zhiquan Cultural Creative Co., Ltd. (a wholly-owned subsidiary of the company) has recently signed a cooperation agreement with Shanghai Jiushi Cultural Communication Co., Ltd. ("Jiushi Wen Chuan"). The main content of the agreement is as follows.
The group and Jiushi Wen Chuan will fully launch IP and cultural tourism joint cooperation during the Shanghai Tourism Festival from September to October 2025. At that time, both parties will engage in strategic cooperation in IP business, including the launch of the "Finding Zhou Tongxue Shanghai Station" project during the Jay Chou concert in Shanghai. According to the agreement, both parties will place giant portraits of Zhou Tongxue at six landmark locations in Shanghai and set up multiple pop-up points and themed scenes related to Zhou Tongxue. The public transportation system, Suzhou River cruise, and Huangpu River ferry will also fully integrate Zhou Tongxue themed elements. This event will be jointly promoted and operated by both parties, marking the largest comprehensive IP, cultural tourism, and concert event for the group to date.
The group has been promoting the "Finding Zhou Tongxue" activity through Jay Chou's concerts in different cities, generating revenue from event sponsorship, sales of Zhou Tongxue peripheral products, and confirmation of copyright income. The cooperation with Jiushi Wen Chuan in Shanghai aims to further explore how to create a "ticket root" economy with full-scene applications around large theme events, supporting the development of urban cultural tourism. The goal is to jointly create a diverse integration scene of "cultural tourism and commercial performances": with music performances at the core, linking urban cultural tourism landmarks, commercial pop-up consumption, and building a new ecosystem of immersive cultural and entertainment consumption. Deepening cooperation with various cities will also help the group tap into Zhou Tongxue's commercial value, thereby creating value for the group
