Bath & Body Works will open a store in campus shops

AASTOCKS
2025.08.06 16:22

Bath & Body Works (BBWI.US) stated that it has reached agreements with bookstore operators such as Barnes & Noble and Follett Corp to open stores in approximately 600 campus shops, selling popular fragrances like Mahogany Teakwood and Champagne Toast.

The company also indicated that it may streamline its product line, focusing on its best-selling products, and enhance its digital presence. Bath & Body's marketing expenses account for 3% to 4% of its total revenue

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