
The annual transaction scale of Taobao Tmall pets exceeds 50 billion
Today, Tmall held a private meeting for pet brand CEOs in Shanghai. Shang Yin, the head of the pet industry at Taobao Tmall, disclosed key performance metrics at the meeting: the overall annual transaction scale exceeded 50 billion yuan. It was introduced that since pets were upgraded to a primary category in 2021, the Tmall pet industry has maintained double-digit growth for four consecutive years, with the industry scale nearly doubling and the annual number of purchasing users surpassing 100 million
