<div id="readability-page-1"><div>Authored byBen SellersviaHeadline USA,What started as a joke may soon become a multimillion-dollar reality asAnheuser–Buschmarketing executives were reported last week to be in serious consideration for a deal with actress and American Eagle model Sydney Sweeney.<img height="250" width="500" src="https://imageproxy.pbkrs.com/https://assets.zerohedge.com/s3fs-public/styles/inline_image_mobile/public/inline-images/sweeney-mulvaney-e1755437100472.jpg/query-aXRvaz1zZGQ2U2p0Qg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" original-src="https://imageproxy.pbkrs.com/https://assets.zerohedge.com/s3fs-public/styles/inline_image_mobile/public/inline-images/sweeney-mulvaney-e1755437100472.jpg/query-aXRvaz1zZGQ2U2p0Qg"/>TheDaily Mailreportedthat the blonde bombshell could net $10 million dollars in a Bud Light deal currently under consideration.<blockquote>“Sydney Sweeney’s American Eagle campaign delivered undeniable commercial impact— denim sales surged and the brand’s stock climbed,” said entertainment lawyerChristopher Chatham, an expert in negotiating celebrity endorsements.“That kind of performance makes her a compelling candidate for Bud Light, especially as the brand considers options in responding to past criticism,” Chatham added.“Beer brands pay for reach, resilience, and relevance—and Sweeney delivers all three, so it would not be surprising if a Bud Light endorsement deal were to approach or potentially reach the seven-figure range.”</blockquote>The two have been flip sides of a cautionary tale on the power conservatives have in the marketplace amid pressures from theESG movementto use branding as political virtue-signaling.Bud Light, once a staple for the St. Louis-based beer manufacturer, lost nearly a quarter of its sales—roughly $1.4 billion in annual revenue—after outrage conservatives boycotted the brand for its promotion of transgender personalityDylan Mulvaneyin 2023.According tosome estimates, its overall market value plungedmore than $15 billiondue to the woke misstep.It has since tried and failed to rehab its tarnished image, includinga partnershipwith theUltimate Fighting Championship, but negative perceptions have taken root, making it thebutt of many jokeson conservative-friendly outlets and programs.That included Fox News comedianJimmy Failla, who floated the idea of a Bud Light–Sweeney collab inan Aug. 5 op-ed, noting that Sweeney’s “good jeans” campaign had sent American Eagle’s stocksoaring by 23%.“Teaming up with Sweeney would mark a return to the Golden Age of beer sales, where catering to the customer’s preferences was far more important than trying to align them with the woke White chicks screaming into their iPHONES on TIK TOK,” Failla wrote.It is unclear whether the youth-oriented clothing manufacturer intentionally set off a firestorm when it began the campaign, which leftists havedenounced as Nazi-esquefor suggesting that Sweeney’s Aryan features should be given a positive value judgment.The attacks ultimately resulted in a sort ofStreisand-effectbacklash turning Sweeney—who, it turns out, is a registered Republican and expert marksman—into theposterchild for anti-woke resistance.<blockquote><div dir="ltr" lang="en">Sydney Sweeney showed off her skills at the gun range.As if we don't have enough reasons to love her. pic.twitter.com/nPx3vZ4hof</div>— TaraBull (@TaraBull808) August 4, 2025</blockquote>Even President Donald Trump weighed in, further lifting the public profile of the 27-year-old “Euphoria” actress with a lengthy post on Truth Social.<blockquote>Trump actually posted a Sydney Sweeney post for real! LMAO 😂 👏🏼 pic.twitter.com/vCfSNVDwy9— Autism Capital 🧩 (@AutismCapital) August 4, 2025</blockquote>Many have noted that American Eagle itself has also used non-white pitch-models, such as left-wing singerBeyoncé Knowles.But when faced withcancel-culturepressure, it doubled down on the decision, thereby plunging headfirst into the culture war on the winning side.That may give beer execs optimism that Sweeney could be the Great White Hope destined to rescue their brand—once celebrated for itsclever commercials—and wipe away any lingering negativity among consumers.“[I] f Bud Light teams up with Sydney Sweeney, all the ill will from the Dylan Mulvaney fiasco will disappear faster than aCEO on a Coldplay Kiss Cam,” Failla wrote.“I say that because as a gorgeous and fun loving girl who is not ashamed of her femininity, she’s everything that made Bud Light Commercials successful before the Mad Men in the advertising department were replaced with Mad THEM,” he added.</div>Loading recommendations...</div>

Bud Light is reportedly considering a $10 million endorsement deal with actress Sydney Sweeney to help rehabilitate its tarnished image after significant sales losses due to a conservative boycott. Marketing experts suggest Sweeney's successful campaigns, like her work with American Eagle, make her an appealing candidate. Bud Light's sales plummeted by nearly $1.4 billion following backlash over its promotion of transgender personality Dylan Mulvaney. The brand aims to recover its reputation and market value, which has dropped by over $15 billion since the controversy.

Bud Light Considers Tapping Sydney Sweeney To Rehab Tarnished Image