Dorria Ball Sells 4,856 Shares of Honest (NASDAQ:HNST) Stock

Dorria Ball, an insider at The Honest Company (NASDAQ:HNST), sold 4,856 shares at $3.65 each, totaling $17,724.40, reducing her ownership by 1.78%. CEO Carla Vernon also sold 99,328 shares for $362,547.20. The company reported $0.03 EPS, missing estimates, with revenue of $93.46 million. Analysts have lowered price targets, with Morgan Stanley setting a new target of $4.25. Honest's stock opened at $3.68, with a market cap of $409.47 million and a 52-week range of $3.32 to $8.97.

Key Points

CEO Carla Vernon of Honest Company sold 99,328 shares at an average price of $3.65, totaling $362,547.20, which decreased her position by 3.21%.
Honest recently reported $0.03 earnings per share, missing analysts' expectations, despite achieving revenue of $93.46 million for the quarter.
Equities analysts have reduced their price targets on Honest shares, with Morgan Stanley setting a new target of $4.25 while maintaining an "equal weight" rating.

The Honest Company, Inc. (NASDAQ:HNST - Get Free Report) insider Dorria Ball sold 4,856 shares of the business's stock in a transaction dated Wednesday, August 20th. The stock was sold at an average price of $3.65, for a total transaction of $17,724.40. Following the transaction, the insider owned 267,391 shares in the company, valued at $975,977.15. This represents a 1.78% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website.

Honest Price Performance

The Honest Company is Undergoing an Honestly Solid Turnaround

Honest stock opened at $3.68 on Friday. The firm has a market capitalization of $409.47 million, a PE ratio of 73.61 and a beta of 2.34. The company's 50-day moving average is $4.54 and its 200-day moving average is $4.88. The Honest Company, Inc. has a fifty-two week low of $3.32 and a fifty-two week high of $8.97.

Honest (NASDAQ:HNST - Get Free Report) last released its quarterly earnings data on Wednesday, August 6th. The company reported $0.03 earnings per share for the quarter, missing the consensus estimate of $0.05 by ($0.02). The firm had revenue of $93.46 million for the quarter, compared to analyst estimates of $92.18 million. Honest had a return on equity of 3.84% and a net margin of 1.66%. As a group, analysts expect that The Honest Company, Inc. will post -0.07 EPS for the current year.

Analyst Ratings Changes

The Honest Company Stock is Looking Honestly Good

A number of research analysts recently commented on the stock. Morgan Stanley decreased their price target on shares of Honest from $5.50 to $4.25 and set an "equal weight" rating on the stock in a research note on Friday, August 15th. Telsey Advisory Group decreased their target price on shares of Honest from $7.00 to $6.00 and set a "market perform" rating on the stock in a research report on Thursday, August 7th. Three investment analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the stock. According to data from MarketBeat, the company currently has a consensus rating of "Moderate Buy" and a consensus price target of $6.96.

Check Out Our Latest Report on Honest

Hedge Funds Weigh In On Honest

Institutional investors and hedge funds have recently added to or reduced their stakes in the stock. Summit Securities Group LLC lifted its stake in Honest by 6,101.8% in the 1st quarter. Summit Securities Group LLC now owns 6,822 shares of the company's stock valued at $32,000 after purchasing an additional 6,712 shares during the last quarter. Strategic Blueprint LLC bought a new position in Honest in the 2nd quarter valued at approximately $52,000. DRW Securities LLC bought a new position in Honest in the 1st quarter valued at approximately $58,000. State of Wyoming bought a new position in Honest in the 2nd quarter valued at approximately $61,000. Finally, Ethos Financial Group LLC bought a new position in Honest in the 2nd quarter valued at approximately $62,000. Institutional investors own 45.54% of the company's stock.

Honest Company Profile

(Get Free Report)

The Honest Company, Inc manufactures and sells diapers and wipes, skin and personal care, and household and wellness products. The company also offers baby clothing and nursery bedding products. It sells its products through digital and retail sales channels, such as its website and third-party ecommerce sites, as well as brick and mortar retailers.