MARKETINGFORCE announced its interim results, with adjusted net profit of 84.721 million yuan, a year-on-year increase of 77.7%

Zhitong
2025.08.22 13:21
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MARKETINGFORCE announced its mid-term results for 2025, with revenue of approximately 928 million yuan, a year-on-year increase of 25.5%; adjusted net profit was 84.721 million yuan, a year-on-year increase of 77.7%. Revenue from AI+SaaS business reached 500 million yuan, with a gross margin of 80.4%. Customer demand increased, operational efficiency improved, and the expense ratios for sales, management, and R&D all decreased, with overall employee productivity increasing by 25.6%

According to the Zhitong Finance APP, MARKETINGFORCE (02556) announced its interim results for 2025, with revenue of approximately 928 million yuan, a year-on-year increase of 25.5%; gross profit of approximately 451 million yuan, a year-on-year increase of 14.7%; adjusted net profit of 84.721 million yuan, a year-on-year increase of 77.7%; profit attributable to the parent company was 37.379 million yuan, turning from loss to profit year-on-year; earnings per share were 0.15 yuan.

Benefiting from the updates and iterations of global AI large models, customer demand for intelligent marketing and sales solutions has become increasingly strong. The group has achieved high-quality growth during the reporting period by accurately responding to the market with its leading AI Agent technology advantages and product strength. Among them, AI+SaaS business revenue reached 500 million yuan, a year-on-year increase of 26.0%, with an AI+SaaS business gross profit margin of 80.4%; precision marketing business revenue reached 420 million yuan, a year-on-year increase of 25.0%.

In terms of user value, the total number of AI+SaaS customers reached 21,655, with the number of key accounts (KA) increasing to 814. The average revenue per existing small and medium-sized business (SMB) customer increased by 21.7% year-on-year, mainly due to customer upgrades to packages, additional purchases of Agent modules, and price increases from module AI upgrades; the average revenue per existing KA customer increased by 20.7% year-on-year, benefiting from the deepening application of Agent solutions and continuous cultivation and expansion in multiple core industries.

Improving operational efficiency is another key factor supporting high-quality growth: the group actively applies its self-developed AI Agent and AI+SaaS solutions to internal management, operations, customer acquisition, and other processes, significantly enhancing operational efficiency. During the reporting period, the sales expense ratio, management expense ratio, and R&D expense ratio all decreased year-on-year, while the overall employee efficiency of the group increased by 25.6% year-on-year. This not only validates the cost-reduction and efficiency-enhancing value of the company's products but also creates a dual-driven effect of scale expansion and efficiency improvement, strongly supporting high-quality growth

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