SEEC MEDIA plans to acquire 100% equity of BFB Development Inc. for HKD 38.22 million
SEEC MEDIA announced that its wholly-owned subsidiary Honor Fame will acquire 100% equity of BFB Development Inc. for HKD 38.22 million. The transaction will be paid through the issuance of consideration shares, and upon completion, SEEC MEDIA will hold 100% equity of the target company, which will be consolidated into SEEC MEDIA's financial performance. The target group has performed well in the health care brand sector, and the board believes that this acquisition will bring synergies, expand the business network and customer base, and enhance resource utilization efficiency
According to the Zhitong Finance APP, SEEC MEDIA (00205) announced that on August 22, 2025, the company's wholly-owned subsidiary Honor Fame entered into an agreement with the seller Brother Angel And His Friends Investment Ltd. Honor Fame conditionally agreed to acquire, and the seller conditionally agreed to sell, shares (equivalent to 100% equity interest in the target company BFB Development Inc.) at a total consideration of HKD 38.22 million, which will be settled by the issuance of consideration shares at the consideration share price by the company. The consideration will be paid by the buyer issuing and allotting consideration shares to the seller at the consideration share price.
Upon completion, the company will hold 100% equity of the target company, and the financial performance of the target company will be consolidated into the financial performance of the company.
The target group operates a well-known health care brand and conducts business through multiple e-commerce platforms and a multi-channel network. This brand has consistently ranked first in sales of health care products on major mainstream e-commerce platforms. In recent years, the group has actively expanded its advertising business, particularly in digital media marketing and the multi-channel network sector, and the board believes that this market has been growing rapidly in recent years. The mature development of the target group on various e-commerce platforms and multi-channel networks will bring synergy to the group, enhancing operational efficiency, expanding market coverage, and driving innovation through collaboration.
The acquisition presents a valuable opportunity for the group, not only to expand its business network and customer base, strengthen existing business capabilities, but also to help the group explore revenue sources and improve resource utilization efficiency, without negatively impacting the group's cash flow
