Trump urges Cracker Barrel to revert to old logo
U.S. President Donald Trump has urged Cracker Barrel Old Country Store to revert to its old logo, criticizing the company's recent rebranding efforts that have faced backlash and affected its stock. He suggested that the company should acknowledge its mistake based on customer feedback and improve its management, calling for a major news conference to restore the brand's success.
WASHINGTON, Aug 26 (Reuters) - U.S. President Donald Trump on Tuesday called on Cracker Barrel Old Country Store (CBRL.O) to go back to its old logo, weighing in on the restaurant company’s ongoing effort to revamp its brand that triggered a backlash and hit its shares.
“Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before,” he wrote on his social media platform. “Have a major News Conference today. Make Cracker Barrel a WINNER again.”
