How to supercharge Netflix’s shopping mall plans

The Verge
2025.08.28 15:34
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Netflix is set to launch its first location-based entertainment venues, starting with Netflix House in Philadelphia on November 11th, followed by a second location in Dallas on December 11th. Each venue will cover 100,000 square feet and feature experiences tied to popular franchises like Stranger Things and Squid Game, along with themed restaurants and merchandise stores. This approach marks a shift from traditional Hollywood entertainment investments.