可口可乐调整酒精饮料业务布局，瞄准增长新机遇
Coca Cola Company is making key adjustments to its alcoholic beverage subsidiary, Red Tree Beverages, and has reached a new partnership with Sazerac to take over the production and distribution of "Fresca Mixed," "Fresca Hard," and "Minute Maid Spiked." Red Tree Beverages has also partnered with Moku Spirits to handle "Topo Chico Hard Seltzer." Analysts expect Red Tree Beverages to achieve strong growth by 2026. Coca Cola's stock price has risen 9.2% this year
According to Zhitong Finance APP, The Coca-Cola Company (KO.US) has made a key adjustment to its subsidiary Red Tree Beverages, which manages its U.S. alcoholic beverage business, to promote the development of this business segment.
Red Tree Beverages has reached a new partnership with the spirits giant Sazerac: this American family-owned alcoholic beverage company will take over the production and distribution of "Fresca Mixed," the upcoming "Fresca Hard," and "Minute Maid Spiked."
These brands were previously operated by Constellation Brands (STZ.US) and will gradually transition to Sazerac in the future. Through this new agreement, the private company Sazerac will play an important role in Coca-Cola's alcoholic ready-to-drink (RTD) product portfolio.
The "Minute Maid Spiked" under Red Tree Beverages includes several ready-to-drink products, such as vodka pink lemonade, fruit punch, lime margarita, and strawberry daiquiri, featuring both vodka-based and wine-based varieties. Additionally, Red Tree Beverages has also reached a licensing partnership with Molson Coors Beverage Company (TAP.US) to handle the business related to the "Topo Chico Hard Seltzer" brand.
Analysts point out that with the continued expansion of the alcoholic ready-to-drink beverage category, Red Tree Beverages is expected to achieve strong growth by 2026.
As of now, Coca-Cola Company's stock price has risen 9.2% year-to-date
