Deal time: Mercedes EQB gets the axe –and major markdowns
Mercedes-Benz is discontinuing the EQB electric vehicle but is offering significant markdowns to clear existing stock. Dealers are providing incentives, with discounts reaching over 23% off the original price. The EQB will only be produced for existing orders until the new GLB with EQ technology launches in 2026. Current lease incentives can be as high as $14,500 in select markets, making it an attractive time for buyers looking for a luxury SUV.
Mercedes-Benz is saying goodbye to its capable, seven-passenger EQB electric vehicle –but that doesn’t mean it’s over. If you’ve been eyeing a new, quasi-affordable SUV with nationwide dealer support and a luxury logo, the time is now.
German-language Mercedes fansite JESMB is reporting that Mercedes-Benz has removed the EQB from its dealer configurator page, and the company’s Hungarian plant in Kecskemét will only produce new EQBs that have already been ordered until production of the new-look Mercedes GLB “with EQ technology” begins in 2026.
A quick search reveals that dealers are pushing hard to unload their existing stock of Mercedes EQBs. Mercedes-Benz of North Olmsted in Ohio (home of Benzs and Bowties’ Doug Horner), for example, recently advertised a new EQB with an MSRP of $59,300 with a $9,000 manufacturer incentive plus a $4,744 dealer discount. That’s more than 23% off the EV’s original sticker price and, at $45,556, is well below the $48,841 average transaction price for new vehicles in July.
MBZNO sold that car, and they’re not alone. CarsDirect has reported up to $14,500 in total Mercedes-Benz lease incentives for some EQB lease programs in select markets while TrueCar reports an average 15.6% average savings (!) off MSRP.
