12:51 ET The 2025 Los Angeles Auto Show® AUTOMOBILITY LA® is set to debut, bringing together industry leaders defining the future of mobility

Cox Automotive proudly presents the main stage: Honda x LA28, Lucid, Pivotal, ARC Boats, and PAVE among heavyweight guests sharing forward-looking insights, CarBuzz global live broadcast

/PR Newswire/ -- The AutoMobility LA® main stage presented by Cox Automotive will gather the most influential leaders in the automotive industry to share forward-looking insights on key topics such as electrification, artificial intelligence, autonomous driving, and future mobility. As the official media and industry day of the Los Angeles Auto Show, AutoMobility LA will grandly return to the Los Angeles Convention Center on November 20, 2025 (Thursday) .

"AutoMobility LA brings together elites from various fields who are shaping the future of transportation. We are honored to plan a series of agendas that present the industry's most forward-looking perspectives. This year's lineup of speakers is strong, covering a wide range of fields from industry giants and luxury brand pioneers to educators in autonomous driving technology and pioneers in emerging markets," said Terri Toennies, President of the Los Angeles Auto Show. "We sincerely look forward to welcoming global media, industry leaders, and innovative pioneers to Los Angeles this November."

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Kia makes its debut at Automobility LA.

Speakers attending Automobility LA.

The 2025 AutoMobility LA main stage presented by Cox Automotive will kick off with a special discussion: "Driving Dreams - Honda and LA28 Partnering for the 2028 Los Angeles Olympics and Paralympics." This discussion will delve into Honda's milestone collaboration with the 2028 Los Angeles Olympics and Paralympics, highlighting Honda's deep ties with Southern California and showcasing its sustainable innovation brand spirit.

"Few events embody the perseverance, confidence, and spirit of challenge required for success like the Olympics and Paralympics—qualities that resonate with Honda's long-standing global brand slogan 'The Power of Dreams — how we move you,'" said Jennifer Symington, Assistant Vice President of Marketing at American Honda. "Our collaboration with LA28 and Team USA is not only about supporting the home team but also paying tribute to the local community that Honda has called home for over 65 years. Honda is proud to bring our innovative solutions to the Olympic events, helping the world's top athletes deliver a world-class viewing experience for fans around the globe More details about this opening agenda, including speakers and event format, will be announced on a date to be determined before the exhibition.

Main Stage Highlights

The agenda will be hosted by Juliette Ferrara, Automotive Industry Executive at SiriusXM Media, and will include keynote speeches, exciting panel discussions, and live Q&A, broadcasted globally through the official live streaming partner CarBuzz, presented by Cox Automotive at the AutoMobility LA main stage. In addition to the opening discussion "Driving Dreams - Honda and LA28 Join Forces for the 2028 Los Angeles Olympics and Paralympics," the confirmed agenda is as follows:

• The Future of Luxury Electric Vehicles: A Conversation with Lucid Acting CEO Marc Winterhoff Lucid has redefined the world's imagination of luxury electric vehicles with its outstanding performance, design, and innovation. In this session, Lucid Acting CEO Marc Winterhoff will share Lucid's strategic vision for high-end mobility experiences in a rapidly expanding market.
• Artificial Intelligence in Progress: How AI is Transforming the Automotive Industry (Presented by Cox Automotive) Artificial intelligence is rapidly reshaping the automotive industry ecosystem. Cox Automotive Executive Vice President and Chief Product Officer Marianne Johnson, along with Vice President of Enterprise Customer Management David Foutz, will discuss how current AI technologies are being applied to streamline retail processes, drive operational transformation, and enhance customer experiences.
• The Future in the Skies: Electrification in Aerospace Pivotal.aero CEO Ken Karklin will delve into the evolution of aerospace electrification and share valuable insights on how Urban Air Mobility (UAM) and aerospace engineering are moving from concept to reality.

"Electric flying vehicles are no longer a science fiction scenario, but a living reality, creating a new pathway for people to enter the skies," said Ken Karklin, CEO of Pivotal.aero. "In the realm of electric vertical takeoff and landing (eVTOL) and civil powered lift vehicles, Pivotal's aircraft have broken free from the constraints of runways, creating new freedoms—from leisure and short-distance travel to critical public safety missions. In the coming years, a new transportation ecosystem based on electric vertical takeoff and landing vehicles will emerge."

• The Future at Sea: How ARC Boats is Disrupting the Yacht Industry ARC Boats Co-founder and CEO Mitch Lee will explain how electrification is ushering in a new era for the yacht industry. They draw on experiences from aerospace, automotive, and software engineering to create vehicles that outperform all current vessels on the market.

"Maritime is one of the slowest industries to modernize, but electrification requires extremely rigorous engineering," said Mitch Lee, Co-founder and CEO of ARC Boats. "We have gathered top talent and expertise from the fields of rockets, electric vehicles, and satellites, and through electrification, we have not only enhanced all the fun of water activities, "Moreover, it has resolved past pain points. The boating experience should be enjoyable, not a hassle—electrification brings stronger performance, a quiet and serene sailing experience, and significantly simplifies the ownership and maintenance of vessels."

• What’s the Next Step for Autonomous Driving? An Analysis of the Current Status and Future Prospects of Autonomous Vehicles (Presented by PAVE) 2025 is a critical year for the development of autonomous driving. This seminar will explore current progress and future blueprints. Lyft's Vice President of Autonomous Driving, Stephen Hayes, will join other industry leaders to discuss topics such as technological milestones, regulatory frameworks, and consumer trust.

"Autonomous vehicles have achieved significant results this year, from expanding pilot programs in major U.S. cities to the introduction of new regulatory frameworks," said Tara Andringe, Executive Director of PAVE. "As we approach the end of 2025, AutoMobility LA provides an excellent platform for industry leaders and policymakers to come together, review achievements, address public concerns, and collaboratively chart the path for future development."

• Partner Perspective: Cox Automotive As the presenting sponsor of the main stage, Cox Automotive continues to lead key industry dialogues. Their exclusive agenda on artificial intelligence further highlights their leadership in leveraging data, technology, and innovation to shape the future of mobility.

"Every role in the automotive industry will undergo fundamental changes due to AI. The key is not whether this transformation will happen, but whether you choose to lead the trend or be eliminated by the times. Collaborating with the AutoMobility LA main stage gives us the opportunity to share how Cox Automotive is moving AI solutions from proof of concept to commercial production, showcasing the limitless possibilities of AI applications. This dialogue deserves maximum attention because companies that can foresee trends and act first will hold the key to victory."

The AutoMobility LA main stage brings together top leaders in electrification, artificial intelligence, and autonomous driving, ensuring that these important dialogues reach a global audience. In addition to an exciting main agenda, the event will feature a variety of ancillary activities, award ceremonies, and networking opportunities, including a special "Cars & Coffee" morning networking event with senior executives from the Specialty Equipment Market Association (SEMA), providing attendees with an excellent platform for in-depth exchanges with peers and industry pioneers in a relaxed atmosphere.

Registration Information

AutoMobility LA 2025 is now open for registration. This event is the official media and industry day of the Los Angeles Auto Show, bringing together global journalists, designers, technology experts, corporate executives, policymakers, and thought leaders to preview the vehicles, concepts, and companies that will define the future of transportation. All attendees must register online in advance.

• Media: Accredited media personnel can enter for free
• Industry Professionals: Register before October 15, 2025, to enjoy an early bird price of $149. The standard registration fee will be $249 starting October 16, 2025.
• Registration Method: Please visit automobilityla.com to access the registration platform and submit your information.

About AUTOMOBILITY LA®

AutoMobility LA is the official media and industry day of the Los Angeles Auto Show, bringing together global journalists, designers, technology experts, corporate executives, policymakers, and thought leaders to preview the vehicles, concepts, and companies that will define the future of transportation.

Following AMLA, the Los Angeles Auto Show® will be open to the public from November 21 to 30, 2025, showcasing new vehicle launches, test drive events, interactive exhibits, and immersive consumer experiences in a million-square-foot venue at the Los Angeles Convention Center.

For the latest vehicle announcements, special events, and daily schedules, please follow the Los Angeles Auto Show on Instagram, X, Facebook, or LinkedIn. You can also register at laautoshow.com to receive the latest updates.

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