ServiceTitan Report Reveals AI-Enabled CRMs Drive Revenue Growth, Highlights Efficiency Gaps in Commercial Sales Industry
ServiceTitan Inc. released its first annual Commercial Sales and Marketing Report, revealing that 57% of contractors spend nearly half their time on non-selling activities. While most use CRM systems, only 29% utilize AI tools, which can enhance efficiency and sales cycles. The report emphasizes the importance of integrating AI with CRMs to reduce overhead and drive revenue growth. Key marketing priorities include increasing brand awareness and generating leads. A modern approach combining sales teams, AI, and CRMs is essential for business scalability.
ServiceTitan Inc. has released its first annual Commercial Sales and Marketing Report, highlighting significant challenges and opportunities in the commercial contracting industry. According to the survey of over 1,000 commercial sales and marketing contractors, 57% of contractors spend nearly half their time on non-selling activities, limiting their potential for growth and performance. Although most businesses now use customer relationship management (CRM) systems, many contractors are still burdened with manual tasks that could be automated with the right CRM and AI tools. The report finds that only 29% of respondents currently use AI agents, but those who do are leveraging them for sales content creation and personalization (58%), lead scoring and qualification (43%), and automating CRM data entry (43%). AI adoption is especially prevalent among high-performing businesses, indicating its value in boosting efficiency and accelerating sales cycles. The findings suggest that integrating AI with CRM systems can help contractors reduce overhead, improve account management, and drive revenue growth. Additionally, the report notes that most businesses rely on referrals, repeat business, and paid advertising for revenue, with top marketing priorities including increasing brand awareness, expanding digital marketing, and generating leads. ServiceTitan emphasizes that a modern sales and marketing approach-combining sales teams, AI, and CRMs-is essential for sustained business impact and scalability. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. ServiceTitan Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: GNW9537411-en) on September 30, 2025, and is solely responsible for the information contained therein. © Copyright 2025 - Public Technologies (PUBT)
