MIXUE GROUP: Acquiring Fresh Beer Fulu can achieve broader category coverage

On October 1st, MIXUE GROUP announced on the Hong Kong Stock Exchange that it has signed an investment agreement with Fulu Family Enterprise Management Co., Ltd. and its shareholders, planning to invest RMB 286 million to acquire 51% equity of Fulu Family after its expanded registered capital. In this regard, on October 2nd, reporters learned that MIXUE GROUP stated that after this investment, its product categories will extend from freshly made fruit drinks, tea drinks, ice cream, and coffee to freshly brewed beer, achieving broader product category coverage and further meeting consumers' common demand for high-quality and affordable products. At the same time, Fulu Family has established a good competitive advantage in terms of products, business models, operational systems, and supply chains, showing good development potential. MIXUE GROUP can leverage the existing competitive advantages of Fulu Family to seize the development opportunities in the freshly brewed beer industry. In addition, the business philosophies and formats of both parties are compatible, with significant synergy effects, allowing MIXUE GROUP to empower and integrate Fulu Family's existing business in multiple dimensions, further supporting the development of Fulu Family's business