SMART FISH: The short dramas launched in September have achieved good results and will continue to firmly expand investment in the short drama industry
SMART FISH announced that it has successfully launched 9 short dramas, covering various themes, with good market performance, and some works have entered the top rankings in the industry. The group will continue to increase investment in the short drama industry, strengthen content innovation and market expansion, strive to enhance internationalization, optimize business structure and revenue models, and promote shareholder value growth
According to the Zhitong Finance APP, SMART FISH (00139) announced that in order to diversify its business and enrich its sources of income, the group is strategically laying out in the short drama industry and actively engaging in content production and industrial investment. So far, the development has been rapid and fruitful, with overall progress meeting expectations.
The group has successfully established a complete business chain from content development, production to online distribution by integrating high-quality content creation resources, professional production teams, and efficient promotion channels through relevant entrustments. This has resulted in the large-scale production and market launch of multiple works.
During the period of September 2025 alone, the group has completed the planning and production of 9 short dramas, covering mainstream market genres such as period legends, urban emotions, ancient costume female leads, and male-oriented brain holes, demonstrating rapid content response and production capabilities. Representative works include "Back to the 80s, Grasping the Rough Husband," "Reborn Little Stock God, Making Dad the Richest," "Day and Night Secret Collection," "Stealing a Spring Star," and "Swallows Return to Nest," among others. Currently, the short dramas launched in September have achieved good results, with some works like "Don't Lower Your Head, the Crown Will Fall" and "Sunny April" performing outstandingly in the market, entering the top three and top five of industry rankings, showing that the group has formed strong competitiveness in content quality control and market operation.
The group will continue to firmly expand its investment in the short drama industry, further solidifying its three core capabilities in content innovation, technology application, and distribution expansion, with a focus on expanding the global short drama market and enhancing the internationalization level of its business.
In addition, the board believes that the short drama industry, as an important area of digital content consumption, has sustained growth potential. This business expansion aligns with the group's strategic direction of seeking new growth drivers and also helps optimize the group's business structure and revenue model. The group will closely monitor market dynamics and steadily advance the investment and operation of the short drama business, committed to enhancing shareholder value
