SMOORE INTL achieved revenue of approximately 4.197 billion yuan in the third quarter, a year-on-year increase of approximately 27.2%

Zhitong
2025.10.12 12:03
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SMOORE INTL announced that it achieved revenue of approximately 4.197 billion yuan in the third quarter of 2025, a year-on-year increase of approximately 27.2%, setting a new historical high for quarterly revenue. Both enterprise customer business and self-owned brand business achieved satisfactory growth. Adjusted profit during the period was approximately 444 million yuan, a year-on-year increase of approximately 4.0%

According to the Zhitong Finance APP, SMOORE INTL (06969) announced that the group achieved revenue of approximately RMB 4.197 billion for the three months ending September 30, 2025, setting a historical high for the group's quarterly revenue, representing a year-on-year increase of approximately 27.2% and a quarter-on-quarter increase of approximately 27.5%. Revenue from business targeting enterprise clients and self-owned brand business both achieved satisfactory growth year-on-year and quarter-on-quarter.

In terms of business targeting enterprise clients, both the heated non-combustion business and electronic vaporization business recorded healthy growth year-on-year and quarter-on-quarter. For the heated non-combustion business, the group fully supported strategic clients in successfully launching new heated non-combustion products in more major markets globally during this period, resulting in a significant increase in product shipments that drove rapid growth in revenue for this business year-on-year and quarter-on-quarter. In the electronic vaporization business, as major countries worldwide continue to strengthen regulation on non-compliant products, the group leveraged its strong policy foresight and market insights to support more clients in launching new compliant electronic vaporization products, helping this business maintain growth in revenue year-on-year and quarter-on-quarter.

Regarding the self-owned brand business, the flagship series of new products launched in the first half of this year has successfully iterated, and the consumer base continues to expand. Additionally, the group continues to strengthen localized operations, increasing marketing investments that align with local characteristics in key markets, driving a continuous increase in brand market share and resulting in healthy year-on-year growth in revenue for the self-owned brand business.

The group's adjusted profit for the period was approximately RMB 444 million, representing a year-on-year increase of approximately 4.0% and a quarter-on-quarter increase of approximately 4.8%. The main reasons for the growth are: 1) the increase in revenue and gross profit; 2) after excluding share-based payment expenses, the growth rates of distribution and sales expenses, administrative expenses, and R&D expenses were lower than the growth rate of revenue; 3) the increase in other income and gains

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