
Shopify (SHOP) Rides the E-Commerce Comeback as Analysts Turn Bullish

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At the center of this rebound sits Shopify (SHOP), the infrastructure platform that powers many of these startups. Its role has shifted from fueling direct-to-consumer (DTC) brands to becoming the foundation of the new omnichannel model that blends online, retail, and even AI-driven discovery.
At the center of this rebound sits Shopify (SHOP), the infrastructure platform that powers many of these startups. Its role has shifted from fueling direct-to-consumer (DTC) brands to becoming the foundation of the new omnichannel model that blends online, retail, and even AI-driven discovery.
