拉美商業服務在巴西及其他地區展現出強勁的增長潛力：戰略舉措和市場擴張進一步強化了其買入評級

Andrew R. Ruben has given his Buy rating due to a combination of factors that highlight Mercadolibre’s strong growth potential, particularly in the Brazilian market. The company’s eCommerce business in Brazil is showing signs of acceleration, driven by strategic initiatives such as expanded free shipping policies, which have led to a significant increase in unit growth. This growth is expected to result in a substantial rise in gross merchandise volume (GMV), positioning Mercadolibre to gain further market share from its already dominant position in the region.
Despite the increased costs associated with these growth strategies, such as higher marketing expenses and logistics revenue losses, Ruben believes these are manageable and well-accounted for in the company’s financial planning. The overall operating momentum in other key markets like Mexico and Argentina also supports the positive outlook, with expectations of continued growth in GMV. Additionally, the attractive price-to-earnings ratio and the potential for long-term earnings growth further reinforce the Buy rating, making Mercadolibre an appealing investment opportunity.

In another report released on October 9, Citi also initiated coverage with a Buy rating on the stock with a $2,700.00 price target.