
Cybertruck is trapped in a sales dilemma
According to data from Cox Automotive, Tesla sold approximately 5,400 Cybertrucks in the third quarter, a decrease of 62.6% compared to the same period last year. In contrast, overall electric vehicle sales in the United States were impressive in the third quarter, as American consumers concentrated their purchases of electric vehicles due to the expiration of the federal tax credit policy. Tesla sold a total of 438,487 electric vehicles in the third quarter, a quarter-on-quarter increase of 40.7% and a year-on-year increase of 29.6%. The dismal data for the Cybertruck, compared to the overall performance of the electric vehicle market, raises significant concerns in the market. The sales of this pickup truck also lag significantly behind its competitor Ford's F-150 Lightning, which sold 10,000 units in the third quarter, a year-on-year increase of 39.7%. Rivian's R1T saw a year-on-year sales increase of 13%, GMC's Hummer EV sales grew by 21.9%, and Sierra EV sales increased by over 771%. Additionally, the Cybertruck is facing safety concerns. The families of two young individuals who died in a Cybertruck fire incident are suing Tesla, claiming that the design of the vehicle's door handles was flawed, preventing the two young individuals from escaping
