Taobao Platform President's Office: Three Major Super Bonuses Open Up a Trillion-Yuan New Market for Brands

36Kr
2025.10.16 08:16
2025 天貓雙 11 將於 10 月 20 日晚 8 點正式開賣。天貓雙 11 發佈會上，阿里巴巴中國電商事業羣淘寶平台總裁處端表示，今年是開啓大消費時代的第一屆雙 11，品牌將迎來萬億新市場。“超級增量” 淘寶閃購拉動電商增長，8 月手淘 DAU 同比增長 20%，77 個品牌閃購月成交額破千萬，490 個破百萬。“超級樞紐” 淘寶大會員打通消費場景、提升品牌經營效率，過億外賣用户尚未在電商下單，拉新空間巨大。“超級引擎” 88VIP 雙 11 消費券達 500 億元，延續 “無門檻直降 9 折”，成品牌核心增量。
Source: 36Kr The copyright of this article belongs to the original author/organization.
The views expressed herein are solely those of the author and do not reflect the stance of the platform. The content is intended for investment reference purposes only and shall not be considered as investment advice. Please contact us if you have any questions or suggestions regarding the content services provided by the platform.