Google launches two new services targeting Microsoft enterprise customers

AASTOCKS
2025.10.16 13:00

Alphabet (GOOG.US) subsidiary Google is intensifying its attack on the enterprise market by launching two new services aimed at Microsoft 365 users to address the demand during Microsoft (MSFT.US) service outages.

Currently, Google Cloud ranks third globally, behind Amazon (AMZN.US) and Microsoft. One of the new services automatically syncs emails and files, allowing employees of companies using Microsoft products to instantly switch to Gmail and Drive during Microsoft 365 outages; the other is a complete migration solution that integrates identity management tools from partners like Okta and JumpCloud to assist companies in fully transitioning to the Google ecosystem.

Google stated that the new solutions aim to address Microsoft's "architectural vulnerabilities" and provide a more stable AI office infrastructure. As generative AI increasingly integrates into daily work, the costs of system outages and security risks are also higher. Google emphasizes that its AI models and chips are developed in-house and are directly integrated into Google Workspace applications, which can reduce costs and improve efficiency

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