Ye Guofu: Miniso's latest vision is to become a globally leading IP operation platform company, having exclusively signed contracts with 17 artist IPs

Wallstreetcn
2025.10.22 08:56

The eighth episode of "The Crossroads of Luo Yonghao" released a recorded video of Luo Yonghao's conversation with Ye Guofu, the founder, chairman, and CEO of Miniso. Ye Guofu stated that in the past, Miniso was considered a retail company, but this year they aim to transform Miniso into a cultural and creative company. "Miniso's latest vision is to become a globally leading IP operation platform company." He revealed that Miniso has now exclusively signed contracts with 17 artist IPs. (Sina Finance)

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