Ye Guofu responds to "spending 100 million on acquiring original IP in a year is a waste": provide ample space for self-owned IP to try

智通財經
2025.10.25 14:15
名創優品創始人葉國富日前在《羅永浩的十字路口》訪談中稱，名創優品大力發展自有 IP，推動從零售公司向文化創意公司的轉型，一年必須要浪費一個億才能培養出好的 IP，用於富養原創 IP。10 月 25 日，葉國富回應記者稱，浪費的意思是給予自有 IP 充分的嘗試空間，從藝術家挖掘到 IP 孵化、運營，構建全鏈路 IP 運營平台。
Source: 智通財經 The copyright of this article belongs to the original author/organization.
The views expressed herein are solely those of the author and do not reflect the stance of the platform. The content is intended for investment reference purposes only and shall not be considered as investment advice. Please contact us if you have any questions or suggestions regarding the content services provided by the platform.