JD.com aims to unleash the consumption potential of the elderly, with a year-on-year growth of 228% in transactions of senior-friendly products this year

AASTOCKS
2025.10.28 07:29

According to domestic media reports, JD.com (09618.HK) has launched the "Filial Piety and Elderly Shopping Festival" to tap into the potential of the silver-haired consumer market. It is reported that this year, the supply of elderly-friendly products in JD.com's home appliances and furniture category has increased by over 100% year-on-year, expanding to 87 elderly-friendly categories, covering more than 3,000 brands, with over 500,000 elderly-friendly products available. Since the beginning of this year, the number of users purchasing elderly-friendly products on JD.com has increased by 228% year-on-year.

JD.com's home appliances and furniture division has introduced four major initiatives for its elderly-friendly business, continuously optimizing and upgrading comprehensive home care solutions through the establishment of elderly-friendly standards, upgrading the elderly-friendly supply chain, precise marketing for filial piety and elderly users, and enhancing offline scenario experiences for the elderly. JD.com plans to continue promoting centralized procurement of elderly-friendly products, with a planned procurement quantity exceeding 1 million items and a procurement amount exceeding 500 million yuan

Source: AASTOCKS The copyright of this article belongs to the original author/organization.
The views expressed herein are solely those of the author and do not reflect the stance of the platform. The content is intended for investment reference purposes only and shall not be considered as investment advice. Please contact us if you have any questions or suggestions regarding the content services provided by the platform.